The given statement asks why I think that businesses are emphasising the newness of their products in their advertising campaigns as well as whether I think this is a good or bad thing.

In answering the first question, I think that it comes down to advertisers' perceived ideas about what their customers want. To my limited knowledge, a customer will nearly always want something new. I know I would. Unless it's an antique or something old, either by nature or design, people won't have the desire to buy anything other than modern and new. Take computers as an example. An advertising campaign by Intel or HP isn 't going to promote the fact that the technology in their PCs is five years old and potentially 'out of date' .

As for the positive or negative element, I think, for the most part, it's a positive thing. I say mostly, as I have always believed new is better. It shows us that we are moving forward, developing in a multitude of areas and improving. Taking my example above, computers, it is well known that the speed of the development of computers has been incredible over the last few decades, and if a company were to show that they're not keeping up, it would be disastrous considering that there are so many that are. This kind of newness idea would also, in my opinion, work for other products if you think about something like Coca Cola. The original recipe is probably not far off 100 years old, but it is still introducing new flavours and designs.

In conclusion, I firmly believe that new is better and that this is the main reason companies advertise that aspect in their advertising campaigns. I also believe that this trend is a positive thing and should continue as it pushes the companies to innovate and improve.

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